Introducing Viva Magenta: The Color of the Year for Your Home

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As we settle into 2023, it's time to embrace a new color trend as we have in prior years:  ”Living Coral” in 2019“Classic Blue” in 2020, and ”Veri Peri” in 2022.  Pantone, the “go-to” color expert of the world, announced 2023’s Color of the Year is "Viva Magenta"— a vivacious shade of pink that adds a fresh and lively feel to home decor, fashion, and design. NALS Apartment Homes is thrilled to see Viva Magenta in its own communities and to share how others can incorporate this bold and beautiful color into their own worlds.

Pantone describes Viva Magenta as “a powerful and empowering color that exudes vim and vigor. It's a bold shade rooted in nature, descending from the red family, and expressive of a new signal of strength. It's a boundaryless and electrifying shade that promotes a joyous and optimistic celebration, writing a new narrative.” This shade is a perfect combination to jumpstart a new beginning or to simply celebrate an existing space.

At first glance, Viva Magenta may seem like a daring color to use in decor. However, when paired with the right colors and textures, it can create a vibrant and welcoming atmosphere in any room. Using it as an accent color complimented with neutral shades such as white or gray is a great way to incorporate Pantone’s Color of the Year. For example, Viva Magenta throw pillows or a rug can be added to the living room to liven up the space.

 

For a bolder approach, Viva Magenta can be used as the main color in a room. A powder room or bedroom can transform into a cozy and intimate space with this rich hue. When paired with soft textures like velvet or fur, Viva Magenta creates a luxurious and inviting atmosphere.

Pantone’s Executive Director, Leatrice Eiseman, explains: “Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.” It is a color that welcomes anyone and everyone with the same verve for life and carries a rebellious spirit. Viva Magenta is bright, bold, and playful – it is the perfect color to add to any home in 2023.

About NALS Apartment Homes
Headquartered in Santa Barbara, NALS Apartment Homes is a fully integrated real estate investment firm engaged in the acquisition, ownership, and management of multifamily apartment communities. NALS owns and manages over 15,000 apartment homes throughout the United States, including markets such as Atlanta, Phoenix, Denver, Dallas, Seattle, and Albuquerque. To learn more, please visit www.nals.com.

 

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